Market Makers Beef buyers recognize the advantages of higher performing, value-added cattle with end product merit. Seedstock and commercial producers using known genetics with documented performance recognize opportunity by decreasing risk and increasing margins as their cattle move through the food chain.

Market Makers Beef sellers are marketing cattle with added value. Best practice animal health, proper nutrition, genomic information and historical performance position the sellers of value-added cattle to take advantage of the "high side" of the market, day in and day out.